Yingli sponsorship behind the World Cup: foreign business competition
July 1, Baoding. XiXi the rain did not affect the "China's Yingli" and "hot."
"Yingli, not on the World Cup?" In the way to Yingli Group, Baoding, a brother of the China Economic Times correspondent said.
On the road, the reporter did not find much British interest in the advertising, it would seem that the British interest has been low-key image. Today, with the intense World Cup, the world's first renewable energy World Cup sponsor, sponsor China's first World Cup title had already been Yingli famous worldwide.
Yingli "low" to "high profile" behind the intensified battle for the world PV market.
Local enterprises to accelerate global expansion
Leading to Yingli Group Chief Strategy Officer Ma-lu the office of the corridor, "China's Yingli" on display in the World Cup draw everywhere.
In general, FIFA does not allow sponsors appear in advertising design country. But Lee insisted on using English, "China's Yingli" word for the World Cup to add Chinese elements. Yingli sponsor the World Cup's success, another point is the concept of green energy and green football consistency.
"The high cost product is our goal from this perspective, China's Yingli in the global industry is now as much as any business." Ma-lu said.
However, speculation that British interest in the World Cup gamble, the high cost of $ 80 million, $ 60 million, 500 million yuan and other variety of claims.
"The figure is certainly not as they say, but I can tell you, is certainly value for money. Yingli into the World Cup is not on impulse, the effect has been greatly exceeded our expectations." Ma-lu said.
Data show that the financial crisis, more and more countries to exert new energy. PV market is only seven or eight countries from the initial expansion to three dozen countries. Structure from the PV market in the world's largest solar market in Germany, about 50% of the PV market is a large ground-power projects, 50% of residents of the roof project.
"Football is often developed areas in areas of photovoltaic demand in Europe as the single most residents of households, far away from the housing, the future residents or smaller-scale enterprise applications will be relatively large potential for solar energy The future of solar PV Group Overseas parts BTOC must rapidly expand market share. "Ma-lu said, awareness promotion, Yingli Green Energy will help to promote to the world.
In fact, the financial crisis, the expansion of British interests in the world is gradually accelerated.
Since the NYSE board three years ago after landing the United States last year, British interest in planning for renewable energy projects in Hainan, in addition to headquarters to become the largest outside investment. This expansion not only from Europe closer, and can radiate Southeast Asia. April 20, by the British interests of their own design and construction of South Africa's first grid-connected PV systems engineering and network successfully, with the sponsorship of the World Cup effect, the British interest in Africa has begun to open up the market.
"Made in China" products in the international competitiveness of the market is still mainly rely on low prices, show that the Chinese enterprises in the international market brand defects. "China's Yingli" popular night the other side, the PV market in China products is not only cost-effective, brand strength is also starting to show.
China's manufacturing sector are present throughout the problem: too few global brands in high-tech leader in low level in the world market share and core technology is not high.
In Ma-lu view, among all industries in China, and the world to the simultaneous development of high-tech industries, mainly photovoltaic industry. "China's manufacturing capacity is now roughly equivalent to 40% of the world should seize the opportunity to maintain the high technology sector in the photovoltaic industry with the world, until beyond the developed countries.
Foreign glimpse covet Chinese market
Chinese companies in the world, the forefront of solar cell suppliers. However, the China Renewable Energy Society, vice president of Mengxian Gan told the reporter, due to the relatively large gap between domestic and foreign prices, coupled with domestic policies in place, 98% of China's solar photovoltaic cells are exported to foreign countries.
Upside down in the same industries and markets, with China's increasing emphasis on renewable energy, solar energy products, demand is facing growth opportunities. Foreign-funded enterprises to accelerate the pace of opening up China's solar market.
According to The Wall Street Journal reported that the U.S. company Applied Materials, an agreement signed in May, will ENN Solar Energy Co., Ltd China sell thin-film solar cell production equipment, production out of the battery will be used for important state-owned alternative energy projects, the developers China Energy Conservation Environmental Protection Group in Inner Mongolia will build a new large-scale solar farms.
The reporter was also informed that in early July by the Australian Centre for Renewable Energy on behalf of six members of the Australian renewable energy company executives and industry leaders delegation will visit China. Among them the solar energy business.
However, domestic enterprises have not taken lightly and sit. Start the application in the domestic PV market, China's second batch of photovoltaic power generation invitation to tender was launched on 23 June.
Benefit from a British newspaper correspondent was informed by insiders, the British interest to participate in the tender. However, the people do not want to disclose too many details.
March 2009, the first photovoltaic power generation 10 MW project bidding Dunhuang national tender, SDIC and Yingli Power Holding a joint tender body once 0.69 yuan / kWh, low price sensation in the industry.
"PV price is not unattainable. Photovoltaic want to open markets in China, the first significant reduction in costs, or it will not open in China." Ma-lu said.
In Ma-lu view, reduce the cost of photovoltaic products, there are many factors. For example, the efficiency of crystalline silicon solar cells are constantly improving; localization of the equipment continues to accelerate; industrial chain in an increasingly balanced, photovoltaic inverter and control systems such as the development of promising.
He cites the construction of 1 kilowatt thermal power needs of 4,000 yuan, saving one kilowatt of electricity needs of 2,000 yuan. If economic development and the need to increase 100 million kilowatts thermal power, require a total investment 400 billion yuan. If half of that 50 million kilowatts for the construction of thermal power plants to solve, while the other half with saving way to resolve. In fact only need to invest 300 billion yuan, you can save up to 100 billion yuan. PV battery life is 25 years, this 100 billion yuan for the construction of solar power plants, will create huge energy reserves.
"Improving solar cell subsidiary other than the life of the product and value, and product availability and quality, the cost of commercial solar energy will be dropped significantly as technology advances and the introduction of new materials, the cost of photovoltaic power generation will be more low awareness of energy saving with the people, improvement of living standards and the constant introduction of new energy policy, etc., will soon move toward solar power thousands of households. "Yingli Solar Applied Technology Research Institute Y. Wang told reporters on the China Economic Times.
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