2011年1月21日星期五

Global solar thermal market in Asia, Europe, the phenomenon of cold

Global solar thermal market in Asia, Europe, the phenomenon of cold


By the financial turmoil, making the decline in value too fast solar cell modules, originally came from China, the small module plant can not afford to go out of business about 200 environmental pressures, the economy in 2009 Q3 reversal, because of the price remained low, make Europe a large number of cell and module order a tendency to Asia, driven by the financial turmoil module plant fear the domino effect will continue into Europe from Asia.


3rd quarter 2009 demand has begun to reverse the economy back to temperature, but still the shadow of financial turmoil, there is still pressure to end lending system works, leading to price-oriented procurement system obviously works, and then transferred to the battery and module order more competitive prices in Asia, also caused relatively high cost of cell and module plant in Europe has not felt this wave of prosperity back to the temperature, causing the battery module is hot in Asia, Europe, the phenomenon of cold.


4th quarter 2008 financial turmoil and the Spanish grant to market demand changes to the case of frozen, state of the market into oversupply in short supply from the original, making the domestic medium and small-scale module plant came out of business about 200 or more, further vertical integration plants to solar power including Suntech, Trina Solar, Yingli, crystal and Australia to lead a company the size of the domestic module market.


The domino effect of financial crisis, starting with Asia, the small module plant began to fear that extend all the way to the module plant in Europe, especially small manufacturers, and even the future are likely to spread to a similar battery factory, the main European plant that is a lot of difficult to adapt to the price structure of the environment to kill quickly under pressure, I am afraid that increases the threat of forced exit. Expert analysis, cell and module manufacturing costs in Europe of about 2 to 3 higher than the plant into Asia, the recent Asian battery manufacturers, orders full effect may be related to single Europe.


Although the price of procurement strategy, but the quality of the product, warranty and after-sales service capacity and other factors also significantly affect the global brand system vendors procurement strategy, as its assessment of bank loans or (Bankable) an important basis, prompting no brand small scale, the banks bad credit and no vertical integration module plant in Europe living space more narrow, but large-scale vertically integrated factory and brand factory, including Solarworld, Q-Cells and so on, in fact, is still significant support by the local banks.


Recently, according to market research firm iSuppli report predicts Suntech in 2009 is expected to squeeze under the German Q-Cells became the world's largest manufacturer of crystalline silicon solar cells, iSuppli pointed out that Japan's Sharp (Sharp), Yingli (Yingli) and JA (JA Solar), etc., will not decrease due to production and maintenance of the status of the global top 5 ranking, but, Q-Cells, SunPower and British BP Solar U.S. due to weaker demand and adjust capacity.



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